How Twitter/TweetDeck Can Be Used for Music-Related Marketing & Publishing

　
This is Dan's blog for Ethnomusicology 188, Internet Marketing and Publishing for Musicians at UCLA HASOM, short for The UCLA Herb Alpert School of Music. Our music school was formed with the donation by the famous composer, Herb Alpert, who donated $33,000,000! In case you've never heard of him, I'm going to post one of the most well-known compositions by him for you!

Herb Alpert - Bittersweet Samba



This song has been used for the theme song of one of the most popular midnight AM radio programs in Japan, All Night Nippon, so every Japanese should be recognizing by now! All Night Nippon started in 1967 and they are still using the song, so Herb Alpert must have been receiving a lot of royalty that was generated from the popularity among Japanese radio geeks.


Anyhow, for today, I'd like to introduce how I'm using TweetDeck for my Twetter account. I created 3 group/list columns and 5 search columns. 3 of those group columns are News, Music News, and Friend. Tweets like NY Times and CNN are categorized under news, record labels and music news sites are categorized under Music News, and my friends are caterorized under Friend. 5 of my search columns are #NowPlaying, HASOM, UCLAradio, Radiohead, and Beck. I made #NowPlaying column because I'm interested in what people are listening to. Because of this column, my TweetDeck rings every 30 second, but I think it's OK. HASOM is for our class requirement, needless to say, but it might turn out to be interesting later when whole HASOM students start promoting events on Twitter. I hope that day will come. UCLAradio is the college radio at UCLA, where I used to be DJing. DJs are promoting their shows on Twitter so I can get those updates. Radiohead is my favorite band. I've seen several serious Tweets on this column. Beck is another favorite band. I'm going to write senior thesis on Beck so I'm hoping that this column will help me gathering information, but a lot of them are Jeff Beck or some other Becks. My TweetDeck rings too often so I probably should change the setting but it is certainly helping me organize Tweet. Especially when I want to check news, I know when I should go, so TweetDeck works well for researching purpose. I just wish that TweetDeck allowed me to display Tweets in Japanese...